Use Structured data (schema markup) on your website. In addition, keyword-rich URLs can create effective backlinks, because the URL can serve as its own anchor text when copied and pasted in posts across the web.Ĥ. Well-structured URLs provide an improved user experience, and they can improve click-through rates if keywords are included in the URLs. To correctly render in all browsers, URLs must be shorter than 2,083 characters.Make sure each page of your website has its own, unique title and meta descriptionĮnsure that your URLs are structured properly:.Your meta descriptions and titles should be concise and contain your best keywords.For optimum effectiveness, meta descriptions should be 70-156 characters long, while page titles should be between 45 – 65 characters long, including spaces.Accurate, concise descriptions of your page content.So, for that reason alone, it’s important to “sell the click” in the search results.Įnsure that your page titles and meta descriptions contain: However, regardless of how much of an impact CTR may have on rankings, if you are getting high click-through rates, then you’re getting more traffic to your website. We believe Google takes this into account when ranking a page, and that the more often someone clicks your link for a particular search query, the more likely Google will rank it again the next time someone searches. Our view is that Google monitors the click-through rates that your pages generate in search results, with the higher click-through rates indicating that a page answers a particular search query well. Some studies have shown that CTR has an affect on rankings, while other studies have shown a less conclusive impact. There is some debate in the SEO industry about how much click-through rates (CTR) impacts organic rankings. All three of these are customizable and should be meticulously optimized to ensure the click through to your webpage. When you find yourself browsing through the organic search results in Google, you’ll usually see three components of a listing: the page title, the description, and the page URL. “Sell the Click” through well-written Meta Titles, Meta Descriptions & URLs. vs ) is a fundamental aspect of SEO that all webmasters should be undertaking to ensure maximum visibility.ģ. Submitting your website (and choosing which version to use in the search results, e.g. The main advantage with Google Search Console is that you are basically telling Google that your website exists. Ensure that Google is not experiencing any crawl errors with your site.Disavow links that you don’t want to be linked to your site as they may be giving you a bad reputation.Check the backlinks to your website and ensure there aren’t any bad or spammy links.View the average position for keywords which Google thinks you should be ranking for.View the search queries which people are using to find your site.Google Search Console, formerly known as Webmaster Tools, is a service provided by Google which allows you to submit your website and sitemap to Google for indexing.īut that’s not all, you can also use the tool for many other purposes, such as: Register your website with Google Search Console. Verification will also increase your chances of appearing higher in Google Maps listings and in the local results – which tend to appear in a 3-pack listing above the top organic listings and below the paid ads. The verification gives you a stronger chance of appearing in the search results as Google will now recognize your business as a legitimate local business. Once you have registered, Google sends out a postcard with a unique pin to your business address – this is used to verify your business with Google. Registering your business with Google My Business can help your website appear in relevant search queries that occur near the geographic area of your business location. In this post, I’ll go over some essential optimization techniques to ensure Google notices your website (and Google My Business profile), which will help boost your chances of first page rankings.ġ. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page. Gaining one of the top positions in Google search results for your top keywords may be a tough ask.
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